If I had a naira, just one naira for each time I’ve heard ‘Jonathan messed up the economy’ and ‘Buhari is messing up the economy’ I will be on Forbes Richest List by now.

Nigerians ehn, we can grumble! The Egypt migrating Isrealites have nothing on us.

There is no doubt the Nigeria economy is in dire straits, the only surprise is that it is not worse than it is. But the most amazing thing is that this present economic crisis offers the greatest opportunity for growth.

If you can take your eyes off which president is to blame for a minute and look around you, maybe, just maybe you will see what fast thinking Entrepreneurs are seeing.

Let me give you a few examples.

My friend Gloria started her GlowSev business less than a year ago. Yes, around the time you started whining about how Buhari is killing the economy, she was putting in place a business that is right now delivering fruits, vegetables and meat round Nigeria. She has provided valuable businesses to farmers, traders, transporters, courier services, artisans etc. She’s now an employer of labour and is in the process of expanding.

Ibitola Latunji of Uyai Naturals is currently building what I see becoming a conglomerate. She is into natural body and hair care products (that is a very mild way of describing what she does) from locally sourced herbs and men, the testimonies rolling in from users . . .

Rahmatallahi of WeTradeInAll is our very own upcoming Amazon Stores. She sees a need, she dives in to source it and supply it.

Oluwakuse Olayinka of Balogun Market is currently redefining eCommerce in Nigeria and is generating a lot of interest from investors who are scrambling to get a piece.

Oluwatoyin Onigbanjo of August Secrets saw an opportunity to use her experience as mom to a picky eater and is now using her talent to create a name for herself, teaching parents how to feed their children better and currently working on creating a healthy and natural packaged nutritious food line for babies and toddlers.

These are just a few of Nigerians with one head like you, living in the same economy as you, even complaining like you. But what sets them apart is that they looked, they saw and now they are conquering.

Over 500,000 Nigerians lost their jobs in the first quarter of this year alone. I have ‘bad’ news for you – that is just the beginning!

Government and Private Sector alike are going to offload even more workers. You know why? Let me take a quote from Oluwatosin Olaseinde in her post for Ynaija.com

“LAZY MONEY IS GONE; THE REAL WORK AWAITS US”

If you are going to complain about capital, this post is not for you.

If you are going to complain about Government policies not favouring a business, this post is not for you.

If you are going to complain about pressing family and financial obligations, this post is not for you.

If you are going to excuse yourself that you are not business minded, this post is not for you.

If you are going to come up with one million and one excuses to try and convince yourself that you are not the problem, GEJ and PMB are, this post is not for you.

Every excuse you can come up with, save it. I’ve been through it all. My husband and I started Bhlue-One with N15,000, our two ancient laptops, starcomms connection, and no single source of income from anywhere. He taught himself how to design websites by reading and watching YouTube videos. I joined LinkedIn and used my writing skills to write persuasive posts while he posted up sample designs till we got a client. We did such a great job that he gave us more jobs and referrals. It didn’t happen all at once, we starved many times. Ask all our clients, we have not physically met 80% of them. It was through all my talk talk online and my husband delivering great jobs that we found each other. This year makes it five years and Bhlue-One is standing solid and expanding.

IF YOU REALLY WANT TO DO SOMETHING, YOU WILL FIND A WAY. IF YOU DON’T, YOU WILL FIND AN EXCUSE

So, take all your excuses and shove it into -1) I don’t want to And/Or 1)I’m too afraid to. And if that is the case, this post is not for you!

This post is for people who just need that prod to get them to look beyond what is and see what can be.

This post is for people who need encouragement. Someone to tell them it can be done, and show them proof of others doing it.

This post is for people who want to and are willing to push through the fear to do it; who are ready to do the hard work and make the sacrifices necessary.

But your options are not really between whether you want to or not anymore. I’m afraid at this point, that option has been taken out of your hands.

Right now, you only have two options – You either sink with the receding tides or rise with the opportunities!

The choice is yours!

NB – (what does NB even mean?) Oya, sorry! No vex. I know say I harsh tintinni bhet na as e pepper me for belle I take write am. Because I want you all to live up to your full potentials. Sorry ehn. This post is for you even if you have plenty excuses. One by one, we will erase all the excuses together. Forgive me? *cute puppy dog eyes* Tenkiu!

2 COMMENTS

  1. I love love this post. No better time to show resilience and start a business in ‘hard times’. To think I just started my business in this recession period is just exhilarating.

    • You know what our Father promised – while others are saying there is a casting down, we will be saying there is a lifting up. Go forth and prosper!

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