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Jack Of All Trades, Master Of None

I'm sure you have heard that proverb a lot of times. Many of us take it to mean someone who is doing very different types of businesses at the same time. We are right, but that is not all. There is an aspect to this proverb we often overlook as Entrepreneurs. It is the part where we do not 'nichify' our business. For example, a cook who has a restaurant, and even that restaurant has no specification. Mediterranean meals, African,…

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